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Is Setanta Sports mad?

Is Setanta Sports going to go where the ITV Sports channel failed?

Is Setanta Sports going to go where the ITV Sports channel fail
published on UK Free TV

Setanta Sports, the Irish sport TV company, says they are going to launch a stand-alone Top-Up TV channel which will show some Premiership and Scottish football matches, PGA Tour Golf and selected other "exclusive " sports.

Trevor East, the director of sport at Setanta, noted, Our research indicates there is substantial demand for a competitively priced premium sports service among Freeview homes.

Think you've heard this before? Even the company's logos are similar to the ITV Sport Channel!

Aside from the fact the Top-Up TV has almost no customers, no bandwidth and that almost all Freeview set-top boxes have no card slot, do you think that Setanta Sports will succeed when anyone who could ever conceive of having a premium sports channel will have Sky?

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