Is Setanta Sports mad?

Is Setanta Sports going to go where the ITV Sports channel failed?

^{Brian Butterworth published on UK Free TV 11th October 2006 at 17:37}

Setanta Sports, the Irish sport TV company, says they are going to launch a stand-alone Top-Up TV channel which will show some Premiership and Scottish football matches, PGA Tour Golf and selected other "exclusive " sports.

Trevor East, the director of sport at Setanta, noted, Our research indicates there is substantial demand for a competitively priced premium sports service among Freeview homes.

Think you've heard this before? Even the company's logos are similar to the ITV Sport Channel!

Aside from the fact the Top-Up TV has almost no customers, no bandwidth and that almost all Freeview set-top boxes have no card slot, do you think that Setanta Sports will succeed when anyone who could ever conceive of having a premium sports channel will have Sky?

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