BBC iPlayer - for Adults only

We have learnt that children will join Mac users in being excluded from the BBC iPlayer.
Despite being given approval from the BBC Trust for both CBeebies and CBBC to be included on the iPlayer, the software solution that the BBC have chosen requires users to be aged 18 or over.
This means that despite claiming to be a universal service, anyone under 18 or who is a Apple Mac user will not be able to download or watch programmes.
The BBC wonders why it is loosing younger viewers and the excludes them - the classic early technology adopters - from BBC services!
Does the BBC need an iPlayer rethink?
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