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Freesat appoints Freeview launch director

The much delayed BBC/ITV Freesat service moves much closer to actual launch next Spring by the appointment of Emma Scott, who was behind the runaway success of Freeview.

The much delayed BBC/ITV Freesat service moves much closer to a
published on UK Free TV

When BSkyB bought just under 20% of ITV last year, it was suspected by some that the joint BBC/ITV Freesat project might be put on hold - again.

According to Broadcastnow, Emma Scott is from October the managing director of Freesat and will be in charge of recruiting a team, and developing and implementing a Spring 2008 launch strategy.

She will be working for chair Tim Davie and with William Medlicott (ITV finance director), Ben McOwen Wilson (ITV strategy director) and Richard Waghorn (BBC distribution).

Scott was launch director for Freeview, and her new boss says she "brings a wealth of experience and energy to the role and has been instrumental in Freesat's journey from the start. Since coming on board in 2006 as project director, Emma has been responsible for successfully developing and implementing the strategy behind the proposition on behalf of the Joint Venture partners BBC and ITV."

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