ITV HD will show a range of top films over the summer, followed with the UEFA Champions League, The FA Cup, and England internationals. The BBC will provide Wimbledon and the Olympics in high definition.
Emma Scott, (Freesat MD) says "HD is a fantastic format for watching sport, especially football, because its like being in the stadium itself. With the games so much clearer, both visually and acoustically, you can see every detail every shimmy, every little flick and every sly nudge off the ball. Watching Euro 2008 matches in high definition, many fans will see the full capabilities of their HD TV and remember why they bought it in the first place. Viewers will be able to get that stadium experience and feel a part of the action, whichever country they choose to adopt for the next few weeks."
"With BBC HD, and now ITV HD, on the Freesat platform anyone can have a high quality, cinematic television viewing experience with no ongoing costs."