menuMENU    UK Free TV logo TV



Click to see updates

Ofcom provides Product Placement logo

The logo must appear for three seconds at the start and end of programmes that have product placement in them and after any advertising breaks.

The logo must appear for three seconds at the start and end of
published on UK Free TV

Product Placement - the paid-for placement of products, services and trademarks in TV programmes - will be allowed in UK television programmes for the first time from 28 February 2011.

TV channels will run on-screen information campaigns to let viewers know that some UK-made programmes will soon be able to include Product Placement, and to explain the meaning of the Product Placement logo.

The campaign will direct viewers to Ofcom's Product Placement webpage.

Product Placement will be allowed in films (including dramas and documentaries), TV series (including soaps), entertainment shows and sports programmes. But it will be prohibited in all children's and news programmes and in current affairs, consumer advice and religious programmes.

Product Placement rules ban the promotion of tobacco, medicines, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, all other medicines, baby milk, weapons and escort agencies.

Product Placement must not impair broadcasters' editorial independence and must be editorially justified - programmes cannot be created only for purposes of featuring Product Placement, not can placed products and services be promoted,endorsed, prominently featured within programmes.

Help with Which system?
Can I use an existing sky dish with a freeview box? and if so can the two servic1
what is the difference between normal Co-axial cable and satellite grade? Can I2
i will never be able to get Sky reception (my house is surrounded by trees) an3
Do I need to get an aerial or can I connect my old sky dish straight to an aeri4
Why are many channels (such as TCM) on fSfS or Freesat but not on Freeview?5
In this section
BBC sets out plan to inform, educate and entertain during unprecedented times1
Why are there so many +1 channels on TV?2
Channel 4 would like to turn Sky "retransmission fees" into programming3
The BBC wants to stop paying Sky ten million pounds a year for EPG listing4
BBC "Delivering Quality First" changes to transmissions5
Broadcasting territorial exclusivity with a decoder card is contrary to EU law 6

Monday, 14 February 2011

9:14 AM

Quite why you can't use words to get this over, such as


I don't know.

link to this comment
Briantist's 38,844 posts GB
Michael Bane

4:57 PM

I thought it was a parking sign!

link to this comment
Michael Bane's 33 posts GB

5:26 PM

Michael Bane: It reminds me rather of PPP healthcare...

link to this comment
Briantist's 38,844 posts GB
11:12 PM

beggars belief

guns ?
baby milk
escort escort agencies ?

link to this comment
Universa's 1 post GB
Tuesday, 15 February 2011
9:41 AM

We've been doing it for years already!

‪Pot Noodles‬‏
- YouTube

link to this comment
Johno's 1 post GB
Wednesday, 16 February 2011
Mark A.

8:14 PM
Haywards Heath

Michael Bane.
No it's not a parking sign but will be parked on the screen next to the channel DOG.
I hope the two dogs will not get too friendly as we will end up with baby dogs all over the screen.

link to this comment
Mark A.'s 368 posts GB
Thursday, 17 February 2011
Michael Bane

5:05 PM

Mark A.
Could be K-nine or more!

link to this comment
Michael Bane's 33 posts GB
Sunday, 20 February 2011

11:29 AM

I wonder whether PPP (Private Patients Plan) are paying Ofcom to place their logo on screen?

link to this comment
Heinz's 25 posts GB

11:55 AM

Heinz: I think the PPP brand is now defunct, they are part of the AXA brand.

The thing I find the most - suprising - is that this logo has to be displayed for three seconds.

So, whilst the channel logo will be on screen for 60 minutes in the hour, this warning to viewers will be shown for .. perhaps 9 seconds.

And it doesn't have to go in the EPG either.

Not really much of warning to a "casual viewer", which IMHO makes it a total con.

link to this comment
Briantist's 38,844 posts GB
Monday, 21 February 2011

12:41 PM

Simon: As it says above, it is not an on screen graphic, it is a logo that is show for three seconds during the opening credits and after the advert breaks.

link to this comment
Briantist's 38,844 posts GB
Select more comments
Page 1

Your comment please
Please post a question, answer or commentUK Free TV is here to help people. If you are rude or disrespectful all of your posts will be deleted and you will be banned.

Privacy policy: UK Free Privacy policy.