New Freeview and Freesat channel TruTV to start soon
Hardcore Pawn will be shown on the new channel. Photograph: Turner Broadcasting System
Details have been provided to Broadcast (see Turner to launch UK free-to-air channel TruTV - News - Broadcast Turner reveals TruTV plans - News - Broadcast) about bringing the popular US television channel TruTV to UK screen.
According to Broadcast the UK channel will include new home-grown content as well as programmes from the US.
The channel is
Container Wars, gameshow Fear Factor and repo series South Beach Tow.
"This kind of unscripted programming is doing incredibly well in the UK right now and we have a very strong pipeline of content, so it seemed to be the right time to take advantage,"Turner UK general manager Anthony Lukom told Broadcast, "Other channels have started to develop this genre in their schedule - but they are not dedicated to it. TruTv has a very clear proposition â it is about larger-than-life, compulsive viewing.... TruTV shows real-life comedy featuring incredible characters in real-life situations, a formula that is enjoying ever-increasing popularity worldwide,"
The 24-hour channel will air this summer in on the Freeview, Freesat and YouView platforms, with Sky and Virgin Media to be confirmed.
Turner has already commissioned UK content for the US channel, including Killer Karaoke and Hardcore Pawn (photo above).