menuMENU    UK Free TV logo News



Click to see updates

Read this: Could advertiser-funded programming solve TVs financial problems? |Media |The Guardian

Summary: Comparisons with the 1930s are less than cheering when it comes to the economy, but they may offer a chink of hope for cash-strapped commercial broadcasters. It was 1937 when the soap opera Guiding Light, produced and sponsored by the soap manufacturer Procter Gamble and aimed at housewives, was first broadcast on US radio. It is still a small business, says David Brennan, the research and strategies manager for the TV marketing body Thinkbox. - link

Could advertiser-funded programming solv…

Transcriptions done by Google Cloud Platform.

Lots more recommendations to read at Trends -
Summaries are done by Clipped-Your articles and documents summarized.


Your comment please
Please post a question, answer or commentUK Free TV is here to help people. If you are rude or disrespectful all of your posts will be deleted and you will be banned.

Privacy policy: UK Free Privacy policy.