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Read this: Could advertiser-funded programming solve TVs financial problems? |Media |The Guardian

Summary: Comparisons with the 1930s are less than cheering when it comes to the economy, but they may offer a chink of hope for cash-strapped commercial broadcasters. It was 1937 when the soap opera Guiding Light, produced and sponsored by the soap manufacturer Procter Gamble and aimed at housewives, was first broadcast on US radio. It is still a small business, says David Brennan, the research and strategies manager for the TV marketing body Thinkbox. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  Could advertiser-funded programming solv…



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