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Read this: Inside Search: Building the future of TV, with you

Summary: So now when you're looking for The Big Bang Theory, we'll not only show you the apps and sites where you can find the latest episode, but also show which channel you can turn your tv to later in the evening or week to catch it live. We put this technology to the test with two of the highest rated TV events in the last year the Rugby World Cup Finals on TF1, the leading network in France, and the Republican Presidential Debates on Fox News, a leading news network in the US. Politics and sports are pretty personal topics, so it's only appropriate that TF1 and Fox News created a fully addressable viewing experience for the millions of viewers that tuned in using Dynamic Ad Insertion. - search.googleblog.com

Read full article: search.googleblog.com link icon  Inside Search: Building the future of TV…



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