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Read this: RAJAR Q4 2016: Digital listening almost 50% – RadioToday

Summary: The figure was boosted by record levels of DAB digital listening, as hours grew by 12 or 51.3 million hours compared to Q4 2015, driven by record growth in DAB hours which increased by 23 and online hours which increased by 14. DAB digital radio now accounts for a third of all radio listening and 73 of all digital listening, with 31 million adults or 57 of the population owning a DAB radio - a year-on-year growth of 6. Digital listening via online/apps now accounts for 7.4 of all radio listening and 16 of digital listening, while digital television accounts for 4.9 of radio listening and for 11 of digital listening. Q4 2016 saw the highest-ever recorded proportion of in-car radio listening, accounting for 23.3 of all radio listening, growth supported by the increase of in-car digital radio with 87 of new cars now fitted with DAB as standard. - radiotoday.co.uk

Read full article: radiotoday.co.uk link icon  RAJAR Q4 2016: Digital listening almost …



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