Read this: RAJAR Midas: UK's younger listeners driving the digital audio shift in on-demand and podcasts – RAIN News
Summary: The results showed a wide disparity in audio habits based on age, with the younger generations largely driving the growth in on-demand music and podcasts. Podcasts secured a weekly reach of 14. A breakdown by age showed that the dominance of radio is being driven by older listeners, while the younger generations are favoring on-demand music and, to a lesser degree, podcasts. - rainnews.comrainnews.comRAJAR Midas: UK's younger listeners driv…
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