Read this: Is BritBox repeating past mistakes with its original content strategy?

Summary: Last week saw the unveiling of a slate of original scripted shows from the UK iteration of the ITV/BBC SVOD service, BritBox. As figures have yet to be released, since the streamer only launched in November, it will be difficult to gauge the potential audience for any newly announced series. Has the pandemic and the subsequent lockdown increased sampling and customer retention to BritBox? - mediatel.co.uk

mediatel.co.uk

Is BritBox repeating past mistakes with …



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