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Read this: Media planners question whether media habits between generations are converging

Summary: Senior media planners do not believe that younger and older demographics are easier to reach on the same platform despite a new report that suggests their media habits are starting to converge. The IPA's report may indicate that media consumption habits by device are converging between generations, but how advertisers can effectively reach different demographics is becoming increasingly nuanced and complex. - www.campaignlive.co.uk

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Media planners question whether media ha…



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