Read this: Opportunities for BBC Local Radio
Summary: BBC Sounds have their own objectives, particularly driving reach of under 35s. Getting local podcasts launched seems to be the result of commissioning decisions by Local Radio HQ and BBC Sounds - if unaligned this could be difficult to get done. If commercial radio streams can have local ads why can't you drop in a local weather bulletin down to a town Why shouldn't national and regional shows be able to reference a clip from the local breakfast show. - www.mattdeegan.comwww.mattdeegan.comOpportunities for BBC Local Radio…
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