Read this: Channel 4 drops Hollyoaks in digital-first move
Summary: Channel 4 is dropping its 28-year main channel linear broadcast of Hollyoaks in favor of a digital-first approach. From 25 September, the soap will stream on Channel 4's VoD service a day before they air on digital channel E4, and then become available on YouTube the week after. This move makes Hollyoaks the nation's first national digital-led soap. The decision is part of C4's digital-first strategy to capture young audiences. In the first six months of this year, 556m minutes of Hollyoaks were streamed, with pre-TX views up 53% on the same period last year and 64% of viewers opting to watch it on streaming or E4. The weekly omnibus will continue to air on Channel 4. Here are some additional details from the article: The move is a recognition of the fact that young people are increasingly watching content online. Hollyoaks was the first UK soap to move to a stream-first model last year, and this is the next phase of that evolution. The hope is that making Hollyoaks available on YouTube will introduce a whole new generation to the show.
www.broadcastnow.co.ukChannel 4 drops Hollyoaks in digital-fir…Transcriptions done by Google Cloud Platform.
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