Read this: Marketing Trends: From a remote chance of success... - Marketing Week
Summary: Caroline Parry Now in over a third of homes, Freeview has crashed through expectations after taking over failed ONDigital, but times are getting tougher as the digital switchover date looms. By Caroline Parry When Freeview launched in October 2002, many feared it had taken on a poisoned chalice. Six years on and Freeview's free-to-air digital TV channels, radio station and interactive services have undoubtedly been popular. - marketingweek.co.uk
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