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Read this: UK product placement consultation launched |Media |

Summary: The government has launched a consultation looking at how product placement could work on UK television, with a view to restricting the promotion of alcohol, junk food and gambling. Ofcom has estimated that within five years of it launching, product placement could make UK broadcasters as a whole 25m to 35m a year. The consultation is calling for responses on whether to ban or restrict placement of products from the alcohol and gambling industries as well as food high in fat, salt and sugar. - link

UK product placement consultation launch…

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