Read this: Lack of awareness about interactive television
Summary: Nearly half the adults in the United Kingdom have never used any interactive television services. Although pressing the red button has passed into popular parlance as a result of constant on-screen repetition, many still seem unaware about interactive television. A survey suggests that 20 million adults, or 45 of all adults in the country, have never used interactive television. - informitv.cominformitv.comLack of awareness about interactive tele…
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