Read this: Radio executives plan analogue scrappage scheme to aid digital switch |Media |guardian.co.uk
Summary: The radio industry is to copy the government's car scrappage scheme as it tries to persuade listeners to go digital. The car scheme, introduced by Alistair Darling, allows drivers to collect up to 2,000 if they trade in their old vehicle for a less polluting one. Its radio equivalent could involve a 20 discount on a new digital set if you bring in one of the 100 million or so analogue ones estimated to still be in circulation. - guardian.co.ukwww.guardian.co.ukRadio executives plan analogue scrappage…
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