Read this: Digital Radio UKs Ford Ennals and a switch thats very far from over |Media |The Guardian
Summary: The radio industry's efforts to secure its future in the digital age suffered a blow last week when the latest Rajar figures revealed that growth in digital radio listening had gone into reverse. Digital platforms accounted for 20.9 of all radio listening in the last three months of 2009, down from 21.1 in the previous three months but up from 18.3 in the same period in 2008. If radio is to achieve switchover by 2015 as outlined in the digital economy bill now going through parliament then 50 of all radio listening must be via digital platforms by 2013. - guardian.co.ukwww.guardian.co.ukDigital Radio UKs Ford Ennals and a swit…
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