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Read this: Virgin and BSkyBs summer of love | Media | The Guardian

Summary: Five was launched in 1997 after a decade-long gestation, and pitched, like a throwback, into an era of digital television its German-based owner RTL has made no secret of its desire to sell off the UK's weakest terrestrial channel. In return Virgin gains a long-term deal for the premium content it needs from Sky to drive its cable TV business forward. It is likely to focus on its increasingly successful cable business selling a package of superfast broadband, cable TV and on-demand content such as films and to dismantle its small sales house, IDS. - link

Virgin and BSkyBs summer of love | Media…

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