Read this: ITV unveils pay-TV push | Media | guardian.co.uk
Summary: ITV's chief executive, Adam Crozier, said the broadcaster had not faced up to the challenges of pay-TV and the internet. It is the first step in a five-year strategy designed to overhaul ITV's business model, with the aim that half the broadcaster's income should come from non-advertising sources. The announcement came as ITV set out its half-yearly results, including adjusted pre-tax profits of 118m in the first half with a market-beating 18 year-on-year increase in TV ad revenue. - guardian.co.ukRead full article: ITV unveils pay-TV push | Media | guardi…
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