Read this: UPDATE 3-ITV moves into pay-TV with new strategy| Reuters
Summary: New Chief Executive Adam Crozier, who has been scathing about the company's previous strategy, announced the new plan as he revealed that first-half ad revenue was up 18 percent due to the World Cup. Ad revenue is expected to be up 15 percent in the third quarter before comparatives with 2009 toughen, leaving the company more cautious for the end of the year and beyond, ITV said. It will also work to improve the quality of its programming, so it can be sold abroad and online, with an investment fund of 75 million pounds to be used over the next three years. - reuters.com
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