Read this: informitv - Network television audiences fall as viewers leave grid
Summary: Fewer people in the United States are watching prime-time television on Thursday nights, as changing viewing habits and increased competition erode audiences on the evening that has for decades defined by must-see network television shows. One study suggests a third of the adult online population in America no longer selects its programming from the traditional television schedule. For the first time in decades, pay-television subscriptions are falling. - informitv.com
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