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Read this: Video on demand: will there actually be a demand? | Media | The Guardian

Summary: Deluded, because he believes, supported by the data, the extent of change in viewing habits is much less, and will be much less than the hype suggests, over the next decade. Barwise bases his case on the fact that 80 of viewing is of live TV, and the rest is largely catchup in one form or another. Of the remainder, VoD accounts for only 1-2 of viewing for young adults, he said. - link

Video on demand: will there actually be …

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