Read this: BBC - BBC Internet Blog: The creative potential in connected TV
Summary: Earlier this week, Mark Thompson spoke of a common tendency to overestimate the impact technologies can have in the short term, and underestimate the impact they can have in the long-term. The challenge now lies in evolving TV to add the interactive richness that will make TV better, but keep it simple and seamless. Connected TV, whether on Pay-TV platforms or free-to-air, remains relatively niche. - bbc.co.uk
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