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Read this: BBC News - Not all plain sailing for gaelic channel BBC Alba

Summary: The channel's remit has always been to try to appeal to as many people as possible - not just Gaelic speakers and learners. About 50 of Scots have satellite or cable on their main television set so going on Freeview offers BBC Alba the potential to increase its audience substantially. Market research suggests it is watched by 220,000 people at some point every week but until now conventional viewing figures for specific programmes have not been compiled. - link

BBC News - Not all plain sailing for gae…

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