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Read this: TV advertisers tighten their belts again - Media - The Guardian

Summary: However, the bad news for commercial broadcasters is that after a slow summer for TV advertising, there are signs of further belt-tightening by advertisers against a backdrop of turmoil in financial markets, faltering economic recovery in Europe and the US, and even the negative sentiment resulting from the recent riots across England. Nevertheless, ad space during The X Factor is selling for at least 5 less than last year at about 150,000 for a 30-second spot which could cost the show as much as 12m in ad spend. Last weekend's launch show was 15 minutes shorter than last year meaning it ran with one less ad break of 3.5 minutes which cost ITV at least an additional 500,000 in ad spend. - link

TV advertisers tighten their belts again…

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