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Read this: ITV boss lambasts advertisers for failing to connect with audiences - Media - guardian.co.uk

Summary: Fru Hazlitt 'It is appalling the advertising industry has not moved on with what they do with the 30-second spot.' ITV's managing director of commercial and online has lambasted advertisers for not being more creative with the 30-second ad spot. ITV's Argos promotion, which offered the opportunity to win 10,000 of vouchers attracted 40,000 entries in the following 24-hour period, Hazlitt said. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  ITV boss lambasts advertisers for failin…



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