Read this: BBC News - Can Netflix compete with 'offline' TV?
Summary: On first glance, this seems a lofty claim - a web service known for its watch again services competing with an established company with over 10 million subscribers, the network spending billions of pounds to commission and buy content from the major studios. Thus far, the true success of streaming TV has been limited because a large number of people are still most comfortable watching television on TV sets. Last year, some movies from Sony disappeared from the Netflix site because, it was reported, a pre-agreed cap on the number of subscribers was exceeded. - news.bbc.co.uk
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