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Read this: Five spies hidden value in childrens TV market - Brand Republic News - Brand Republic

Summary: Five's plan to launch a dedicated children's TV channel next year is likely to have surprised many. The ad market is anything but buoyant, with ZenithOptimedia predicting that it could fall by 7 next year meanwhile, advertising to children has become so intensely regulated that many broadcasters have scaled back their children-focused operations this year. On closer analysis, however, it appears the RTL-owned broadcaster might be onto something in wanting to extend its established - and successful -Milkshake programming strand into a channel of its own. -

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