
Read this: TalkTalk attempts to kick-start YouView - News - Marketing Week

Summary: The broadband provider is asking new and existing customers to register their interest for the widespread trial of the TV service when they call its customer service and sales centres. Existing customers are also being actively encouraged by TalkTalk to sign up to the trial via its online forums, its 20,000-strong customer panel and its e-zine. The company also announced earlier this week it is to begin offering super-fast fibre optic broadband from April, benefiting those who want to watch live TV via the internet. - marketingweek.co.uk
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