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Read this: BBC - About the BBC: Voting with Mobile Short Dial Codes

Summary: The voting experience is exactly the same as if the caller was dialling an 090... long number, from the message they hear to the way in which their vote is counted, but by using MSDCs we are able to detail the exact price the consumer will be charged which for The Voice will be 25p. Traditionally '090...' Premium Rate numbers have been used for live voting which has left the mobile caller being charged, in some instances, up to three times that of a land line caller. When a caller from a mobile wishes to cast a vote, the journey that call takes across to the fixed line provider has historically lead to the high charges incurred from a mobile. - link

BBC - About the BBC: Voting with Mobile …

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