Read this: BBC - BBC Internet Blog: The Future of Red Button
Summary: Thirteen years ago this week, the BBC launched the first interactive experience for Wimbledon audiences via the Red Button. Just two years later this figure was four million - fully 44 of our audience who tuned in played along. Wimbledon helped us define what Red Button could deliver to our audiences. - bbc.co.ukwww.bbc.co.ukBBC - BBC Internet Blog: The Future of R…
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