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Read this: BBC - BBC Internet Blog: The Future of Red Button

Summary: Thirteen years ago this week, the BBC launched the first interactive experience for Wimbledon audiences via the Red Button. Just two years later this figure was four million - fully 44 of our audience who tuned in played along. Wimbledon helped us define what Red Button could deliver to our audiences. - link

BBC - BBC Internet Blog: The Future of R…

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