Read this: informitv - BBC Red Button reinvented
Summary: The BBC is proposing to reinvigorate the red button in the connected television environment. After more than a decade since its inception, pressing the red button has become synonymous with interactive television in the United Kingdom. It was not until 2002 that the BBC was able to offer enhanced television services such as multiscreen Wimbledon coverage across satellite, cable and terrestrial platforms. - informitv.com
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