Read this: BBC - Media Centre - BBC must deliver world-class creativity, says new Director-General
Summary: Unveiling his plans to staff a day after taking over as Director-General, he asked everyone in the BBC to challenge themselves to deliver more creative and distinctive output for licence fee payers. I intend to change the way were led to put the emphasis where it belongs on creative people doing creative things on our audiences and the exceptional quality of work they deserve, he told staff across the BBC. Citing the London 2012 Olympics as an example of how good the BBC can be when everyone pulls together to deliver outstanding coverage, he asked staff to use this as a template for all their work. - bbc.co.uk
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