Read this: Macdonald rejects ITV plcs single brand call - Media news - Media Week
Summary: By law, the BBC must use independent producers for at least one quarter of all of its TV programme commissions. STV hopes that gaining independent status would boost its business and enable it to deliver more local content to Scottish viewers. - mediaweek.co.ukwww.mediaweek.co.ukMacdonald rejects ITV plcs single brand …
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