Read this: WPP clients to return to Channel 4 after Â£250m advertising dispute is settled - Media - guardian.co.uk
Summary: It now ads up WPP clients are to return to Channel 4 after the advertising dispute was settled. The standoff, which threatened to cost Channel 4 almost 5m a week, is the largest airtime trading dispute that has been seen in the UK TV market. The media-buying agency was seeking significantly better terms for its clients in the new deal and had rejected what Channel 4 said represented an improved offer. - guardian.co.ukRead full article: WPP clients to return to Channel 4 after…
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