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Read this: WPP clients to return to Channel 4 after £250m advertising dispute is settled - Media -

Summary: It now ads up WPP clients are to return to Channel 4 after the advertising dispute was settled. The standoff, which threatened to cost Channel 4 almost 5m a week, is the largest airtime trading dispute that has been seen in the UK TV market. The media-buying agency was seeking significantly better terms for its clients in the new deal and had rejected what Channel 4 said represented an improved offer. -

Read full article: link icon  WPP clients to return to Channel 4 after…

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