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Read this: Sky Sports offers free trial on Freeview for first time - News - Marketing Week

Summary: BT Sport will show 38 Premier League matches a season. A spokesman for BSkyB insisted the move was about showcasing its new line-up for the new season and denied it is a response to the launch of BT Sport. Sky and BT have been trading blows ahead of the new season. - link

Sky Sports offers free trial on Freeview…

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