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Read this: http://www.independent.co.uk/news/media/tv-radio/itv-brand-to-launch-24hour-shopping-channel-8822507.html

Summary: The format, which falls somewhere between chat show entertainment television and advertising, has been described in the television industry as a chatmercial. ITV sources said the channel was categorised as advertising and that responsibility for content rested with JML. The show has been trialled over two hours from 12.40am on Monday mornings on ITVs main channel and will continue to be shown on the channel. - independent.co.uk

Read full article: www.independent.co.uk link icon  http://www.independent.co.uk/news/media/…



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