Read this: BBC attempts to break into a global audience by harnessing the viral power of YouTube - TV Radio - Media - The Ind
Summary: The BBC2 flagship news programme has become active on the Google-owned video platform since the arrival four months ago of new editor Ian Katz and has scored a number of online hits with short clips taken from the show. The closest Newsnight has come to going viral is an interview with Russell Brand in which the actor and comedian discussed democracy, revolution and beards with Jeremy Paxman. The 10-minute clip has had 9.7m views since it was uploaded in October. - independent.co.ukwww.independent.co.ukBBC attempts to break into a global audi…
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