Read this: TV ad buying will soon be fully automated | Media Network | Guardian Professional
Summary: At 74bn, television is still the largest and most powerful advertising market out there. Now, programmatic advertising companies are close to cracking this huge marketplace, meaning ads will be bought automatically with minimal human interaction. According to the IAB, 28 c500m of the UK digital display market was traded programmatically last year, and by 2017 this could rise to between 60 and 75. - theguardian.comRead full article: TV ad buying will soon be fully automate…
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