Menu buttonMENU    UK Free TV logo News



Click to see updates
To join, leave or change updates by email, enter your email address here: link icon

Read this: TV ad buying will soon be fully automated | Media Network | Guardian Professional

Summary: At 74bn, television is still the largest and most powerful advertising market out there. Now, programmatic advertising companies are close to cracking this huge marketplace, meaning ads will be bought automatically with minimal human interaction. According to the IAB, 28 c500m of the UK digital display market was traded programmatically last year, and by 2017 this could rise to between 60 and 75. -

Read full article: link icon  TV ad buying will soon be fully automate…

Lots more recommendations to read at Trends -
Summaries are done by Clipped-Your articles and documents summarized.


Your comment please
Please post a question, answer or commentUK Free TV is here to help people. If you are rude or disrespectful all of your posts will be deleted and you will be banned.

Privacy policy: UK Free Privacy policy.