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Read this: British Telecom sacks bitterly unpopular Phorm ad platform | Tech Policy Law News - Betanews

Summary: In an announcement this morning, British Telecom said it has decided to halt BT Webwise, its prospective targeted advertising platform, calling the move a cost-cutting measure as the company invests 1.5 billion in improved broadband deployments. In early 2008, BT, TalkTalk, and Virgin Media joined forces to build a single targeted ad platform for their respective subscribers. Unfortunately, after the service had been announced, BT admitted that it had already tested the service without telling users. - link

British Telecom sacks bitterly unpopular…

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