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Read this: Snog, marry, axe: BBC3's factual entertainment shows to go in move to online

Summary: A BBC Trust report earlier this year warned that younger viewers and the black, Asian and minority ethnic audience were tuning out of BBC TV faster than other sections of the population. quotBy proposing to move BBC3 online we can avoid reducing drama spend to what I think are unacceptable levels on BBC1.quotBut Hall said the digital opportunities afforded by the new-look BBC3 could be a quotPathfinder for the whole BBC, searching out new ways to engage the audience and learn through this process to set a new strategic direction for the BBCquot.The BBC refused to give any indication how much money would be spent on marketing the new online-only service. - link

Snog, marry, axe: BBC3's factual enterta…

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