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Read this: Sky vows to ramp-up spending on original British content

Summary: Speaking after Sky announced a 16 rise in adjusted operating profit in its first results since its pound5bn acquisition of Sky Italia and Sky Deutschland last November, Darroch said the focus on content and a push into drama was paying dividends in terms of improving people's perception of Sky. quotWe've seen recently a sea change now in terms of perception of Sky's content over the last few years. If you ask customers today who's the leader in terms of entertainment, slightly more than half will say Sky - well above even the likes of the BBC, Virgin and others. - link

Sky vows to ramp-up spending on original…

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