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95% of UK will have digital TV by 2010

The UK will remain the most highly penetrated digital TV market by the end of 2010, with almost 95% of households receiving digital services, according to Research and Markets.

The UK will remain the most highly penetrated digital TV market
published on UK Free TV

A new databook from Research and Markets highlight uptake of digital TV services across five major European markets and the US.

It states that Europe will overtake the US with regard to digital TV penetration by the end of 2010 - at this point, almost 69% of European households will have made the transition to digital services.

Much of the growth across Europe will be driven by continuing uptake of digital terrestrial services, such as Freeview in the UK.

Development of IPTV services will also begin to make an impact over the forecast period, with almost 10 million European households receiving TV services via this platform by 2010.

The UK will remain the most highly penetrated digital TV market by the end of 2010, with almost 95% of households receiving digital services. Despite strong growth, Germany will continue to lag behind other major European markets, with only around half of households digital by the end of 2010.

The report:

- Forecasts uptake of digital TV services to 2010 in France, Germany, Italy, Spain, the UK and the US.

- Assesses uptake by both platform (cable, satellite, DTT and IPTV) and operator.

- Compares digital TV development in Europe and the US.



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