Five Life? No, have a fiver...

Hoping for another Dave, Five Life is having a new name.

^{Brian Butterworth published on UK Free TV 24th March 2008 at 19:34}

The Freeview channel Five Life is going to have a new name, Fiver.

The new name is reported to be less unappealing to men, who were not watching the channel.

Five is hoping that the channel's relaunch will reach those young male viewers advertisers love so much. Just like UKTV managed with Dave.

Do you think it will work for you?

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