original new UK content, rather than repeats or acquisitions;
innovative breaking new ideas or re-inventing exciting approaches, rather than
copying old ones;
challenging making viewers think;
engaging remaining accessible and enjoyed by viewers; and
widely available if content is publicly funded, a large majority of citizens need
to be given the chance to watch it
Range and diversity of High quality TV
The services are expected to start on the 30Mb/s DVB-T multiplex with two HDTV 720-line services in 2009, with a third "later".
Ofcom is particularly interested in the proposals for the "Evening Peak" (6pm-11pm) period. It expects that applicants may wish to provide a simulcast service (with regional elements replaced by other programming); a non-simulcast service (same content on a different schedule); over-night downloads (in the style of Top-Up TV Anytime, between 11pm-6am) in HD or SD; or a mixture of all three. Overnight downloads could possibly be "rented" to other broadcasters.