Whilst the number of homes taking just Freeview rose just slightly, it is now a popular choice for the second, third and fourth sets.
It seems that when people upgrade to Freeview, they do it on all sets at once.
It would seem that Virgin's high prices for additional set-top boxes has lost them share in this sector to Freeview.
This graph shows the progress of each platform. It will be interesting to see how much impact Freesat (yellow) has by the end of this year. Also, it would appear that analogue cable is no longer in use.