Freesat have announced today a partnership with electronics manufacturer Metronic to produce high definition Freesat digital boxes to be on sale by the end of the year.
Freesat boss MD Emma Scott says "We're pleased to be partnering with Metronic. They will deliver important extra volumes of affordable and high quality product to meet the demand from retailers and consumers as we enter the peak season," adding "demand has been high since launch and the deal is especially significant given our ever improving line-up of channels and HD programmes. BBC HD and ITV HD have great schedules of drama, documentaries, blockbuster movies and sport planned for the run up to Christmas and, in the case of ITV HD, Freesat will be the only place to see them."
Freesat is also in discussions with a number of other potential digital box and integrated digital television (IDTV) manufacturers and expects to announce the next wave of partners by the end of the year.
Additional distribution channels (such as high street retail stores and online sales) are also being considered and will form part of an on-going strategy to bring free digital and HD TV to everyone that wants it.
Metronic director Dale Heathcote adds "This new exciting partnership with Freesat will enhance the reputation of Metronic in the UK as a quality provider of digital products. As an established provider of free to air satellite equipment throughout Europe Metronic recognises that its new relationship with Freesat is a major step forward for the brand in the UK".