Freesat was presented with the DTG Council's 'Best Contribution to Digital TV in the UK' award at the International Broadcasting Convention (Amsterdam) last night, Friday 12 September, beating the BBC iPlayer launch on Virgin Media.
Freesat won the award because it has "potential to provide HD to millions of viewers at an economical cost", it is "pushing the boundaries of the specification to improve the viewer experience" and it "should form a vital element of helping to ensure the UK goes through a successful DSO process", according to quotes from the voting members of the DTG Council, who back the presigious annual award.
This award recognises the project, product or service that has made, or has the potential to make, the biggest contribution to the development of digital TV in the UK.
Freesat MD, Emma Scott, was delighted for her company, saying "amidst some strong competition, it's great recognition of the expertise and commitment that's gone into launching and developing such a great service."
"With the support of our shareholders BBC and ITV, as well as our channel, manufacturer and retail partners, we have delivered upon our promise of brilliant free digital TV for everyone and provided an excellent value option for those who want high definition TV without subscription. We are very much a vital piece in the future development of UK television."
Neil Gaydon, from Pace commented: "Technology innovation has been central to Pace's success throughout our history and our reason for creating this Award. The Freesat service is an excellent example of how this industry is constantly evolving and how consumers are benefiting from new services to access digital TV services."
Digital TV Group' Simon Gauntlett, added: "The UK is one of the leading digital TV markets in Europe.We are leading the way in new technologies and penetration of services. The Freesat service is a leading example of how the UK has achieved this position, and why we remain at the forefront of the marketplace."
This can only mean that there will be Pace Freesat boxes soon.